• http://twitter.com/denys_putra Deni.S

    Wop! Very useful sources!
    Mobile is going very potential, if you have a mobile audiences, that you should optimize your email & campaign for mobile.

  • Karolina Kurcwald

    Thanks Denis!

  • Martin

    Nice Infographic!

  • Jim_Ducharme

    It’s just not about your layout, but about your messaging too. When people travel with technology, you have to change the message to be more relevant. You have to develop an image of your subscribers and then think as they do. You may not have the hard data for this, but you can still create a pretty good idea of who your subscribers are.

  • Karolina Kurcwald


  • Guest

    Excellent guide on optimizing emails for phones! Thanks for this. :)

  • http://www.callboxinc.com.au/ Maegan Anderson

    Great tips
    Karolina!There is no doubt that subject line is very important.Finding
    subject lines that meet all the criteria is difficult in itself so instead of
    worriying about all of them, focus on one or two aspects.Thanks for sharing
    these post!

  • Karolina Kurcwald

    Thanks Maegan! Glad you found these useful. :)

  • Denise White

    Excellent article. Thanks for sharing. This helps with branding.

  • Guest

    This article makes no mention of the various email clients out there. Yes, most people have Apple and Android phones, but what’s most important are how those emails are rendered client-side.

  • DanielShin

    Slightly over simplified. Yes, most people have iOS or Android devices and there are general rules (width, etc) as to how to create emails for them. That being said, people should also keep in mind that there are many email clients out there on each of these platforms and they all, for the most part, render emails differently. Always know the target audience (devices, viewports, AND email clients).