Smartphones are taking over the market and our lives. New online habits have emerged that change how people read their email, search the net and shop, whether online or offline. How to respond to the emerging revolution? The latest GetResponse publication — Responsive Email Design Guide — will answer your questions on how to optimize your newsletters for the mobile era.
About the guide
The whitepaper is a comprehensive spectrum of information on the present state of the market, tips on responsive email design, and up-to-date examples of mobile-ready newsletters. The sections cover:
- Recent figures on smartphone user routines, market trends and average email metrics by type of email client and display device
- Guidelines and best practices for creating and sending mobile-friendly emails
- Review of email clients that support email media queries
- Real-life examples of responsive newsletters that perform well and look good on any device
To tweak your online marekting strategies for the changing landscape, marketers need to take a wider look at how smartphones have begun to reshape consumers’ lives. The guide is a great source of insipration and ideas on how to make your email campaigns more mobile-friendly and provide an even better experience for your customers.
56% of adults in the U.S. own a smartphone, and the number keeps growing. Mobile-commerce annual spending has reached $4.7 billion, and one out of every ten consumer e-commerce dollars is now spent using a mobile device.
Watch the video to find out more about The State of Email Marketing and learn the figures that shape the new trends.
Or, if you prefer, view the static infographic that compares and summarizes all the stats one after another.
Enjoy reading, and let us know what strategies you implement for your growing audience of mobile users.
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