How to Get Your Emails Opened and Read – Infographic

The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them, so they don’t close and delete it the very moment it’s open, rather (at least) scan it and ultimately follow the call to action. How? Our new infographic includes valuable tips.

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What the stats say

294 billion emails are sent each day, making it one of the most efective communication channels.

82% of consumers say they open emails from companies, and 44% of email recipients admit they made at least one purchase last year as a result of a commercial newsletter.

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How to stand out in the crowd?

In the inbox, your mesage has to fight fiercely with competitor emails for subscriber attention. Many factors can help it… or doom it… such as:

  • Length of subject line
  • Keywords that spark interest
  • Message timing

The infographic includes examples of how to optimize the subject line, and tricks for getting more opens: being brief and concise, using digits, personalizing subject lines, posing intriguing questions, raising curiosity, etc.

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Then what?

Getting your email opened is one thing. You also need to engage subscribers enough to read and click. The key is to keep it simple and real:

  • Customize content: your email needs to be 100% about your customers’ needs and interests.
  • Mind the design: make it easy to read, scroll and click on all display devices, not just desktop.
  • Sound human: let your subscribers feel the email is from you – a real person, not an impersonal and indifferent brand.

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The infographic includes more tips on how to make your newsletters work for you.

Click the infographic for enlarged version.

And of course – let us know your strategies for persuading your recipients to open and read your emails.

How to Get Your Emails Opened and Read

To embed the infograhic at your blog or site, please use the following string of code:

  • http://thetopfivepercent.com/ Stephen W. Anderson

    Some of those statistics are amazing. Like the one about emails with subject lines of less than 10 characters get opened at a rate of 58%. That tells me I might consider testing n my own emails. Thank you for sharing this information with us.

  • HannaAndrzejewska

    Hi Stephen – nice to hear it’s helpful :)
    I recommend testing various subject lines as they’re one of key factors that can make your email a success (or not). A/B testing is now super easy with GetResponse and it will give you a full picture of how various types of subject lines work for your audience.

  • http://thetopfivepercent.com/ Stephen W. Anderson

    Thank you Hanna, I haven’t yer tried split testing subject lines, but ti sounds like a good idea to start with.

  • Aaron

    Have you implemented with any success?

  • KatarzynaPietka

    Hi Aaron, you can test subject lines as well – have a look at the A/B Test feature: http://www.getresponse.com/features/ab-testing.html

  • Tyler P

    This is a great inforgraphic, the percentages are really amazing.

  • http://www.andersongoncalves.com Anderson Goncalves

    These are great tips. I really enjoy reading what the GetResponse team has to say, always up-to-date and accurate. Keep up the great work!