Email Marketing Tips Blog

GetResponse and Google Analytics – now that’s a powerful combination! We’re excited to introduce another free tool to help you track your email campaigns and web site activity and help them work seamlessly together to deliver more prospects – and more profits!

Many of you told us you were using GetResponse to analyze email performance statistics and Google Analytics for web site traffic, and that’s great, but figuring out “cause and effect” was a guessing game. Well you asked…and we delivered! Now you can get a 360◦ view of subscriber behaviors – from email links to order forms – and make changes that you KNOW will improve your results.
For example, you can compare your GetResponse Email Analytics data, like open and click-through-rates, against recipients’ online activity, such as navigation, most visited pages, number of “hops”, time to purchase, purchase “paths” and much more!

You can:

• Track page views of subscribers who clicked-through your email message. Where did they go next? Where did they stop to sign up or buy? Repeat successful navigation patterns!
• Which links were clicked on the most or delivered the best results?
• How many subscribers left after reviewing your landing or product pages? If the numbers are high, you’ve got the data to figure out why and make the changes ASAP!
• Sometimes people just get distracted. How many subscribers left your site but returned and how many times? You need to track and capture them…they’re circling your offer!
• Learn what pages they viewed on each visit…use it to personalize your messages to them.
• Measure how many visits it takes before prospects take the desired action.
• Track the behavior of high-value customers. Do they respond differently? Map it!

Being able to use all these metrics means you won’t have to guess any more. You now have the tools to “Know Your Customers” and give them what they want and need!

So let’s get started…

So you don’t have to keep this page open all day… just click here for information on how to put GetResponse and Google Analytics to work for you now!

Tags

email marketing

This entry was posted on Saturday, September 12th, 2009 at 11:19 am and is filed under email marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.