Email Marketing Tips – Blog GetResponse

As the world celebrates Safer Internet Day, GetResponse continues its decade-long commitment to the safety and security of your email lists. As part of an ongoing effort to improve security for all our accounts, we’re rolling out an important security upgrade and a new password policy today.

The next time you log in to your GetResponse account, you will be asked to reset your password.

For years we’ve maintained a “password reminder” feature that lets you receive an email with a reminder in case you forgot. While the old system was very secure and the data was encrypted, we are now upgrading our password policy and adding a near military-grade encryption, which is virtually uncrackable.

So what does this mean to you?
When you log in to GetResponse again, you’ll see a screen like the one below and you’ll be asked to change your password.

You’ll need to click on the Reset button, and we’ll send you an email with a “Reset password” link. Click on that link, and you’ll be taken to a webpage where you can enter a new password. You’ll notice a new feature that shows your password strength as you enter your new password:

Your new password must contain at least 8 characters, must include uppercase letters (A-Z), lowercase letters (a-z), and at least one digit (0-9), or at least special character (!, @, #, % etc.). If you need some inspiration, you can check here or here.

In the unlikely event that you don’t receive the “Reset Password” email today, please contact Customer Service.

This entire process shouldn’t take more than a minute or two, but it’s critically important to protect your account with the latest and the best protocols.

Why are we making this change?

Two reasons:
1. To make your account more secure. Recently we’ve conducted a security audit and as a result we’ve found that many of our customers chose passwords that were just not strong enough, based on current data. The security of your lists is absolutely essential, and today’s upgrade will take it to a higher level.

2. To ensure compliance with the PCI DSS standard. PCI DSS (Payment Card Industry Data Security Standard) – a set of comprehensive requirements for enhancing data security. At GetResponse, we’re going to mirror these same high-grade security features that are already protecting your credit card transactions, and apply them to further protect your email marketing campaigns. The new password policy is part of that process.

We believe that GetResponse is the only email marketing company that has taken these aggressive steps to ensure the security of its customer accounts, campaigns, lists and data. We appreciate your cooperation in this effort.

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Posted in: email marketing, news
Tags: password, privacy policy, security