Hello and Happy Holidays! We hope you’re getting in the spirit of the season and keeping the stress levels under control. We know there’s a lot of pressure during the holiday selling season, so we decided to offer a few tips to help you hear that Ka-ching sound along with the sleigh bells!
We’re not going to get complicated, or hit you over the head with techniques you can review in previous blogs. We just want you to relax, think things through, then get creative! Here are 4 steps to get you started:
1. Don’t panic, PLAN! Feed your imagination with some GetResponse Email Analytics! A short review should tell you which types of offers get the best results and why. You could also check your sales stats to identify any product trends or buying patterns. If you ran a Christmas campaign last season, look at what worked and what didn’t. Now, your strategy – what segments should you target, how personal should you get, and what can you execute in the time you have? Finally, check out the competition…take a guess what they’re going to do, then up the ante!
2. DISCOUNTS! BOGOs (buy-one etc)! COUPONS! Oh, my! Remember our blog on Coupon Clippers Gone Wild!? So you know they work, but maybe you want to focus on volume sales this Christmas? Try free shipping or 10% off orders over $xx! It’s an e-commerce tactic that really works! And don’t forget that…
3. DESIGN MATTERS: We’re guessing you’re sending HTML messages, cards, and coupons this season. Now, let’s get creative! Start by browsing through our 300+ designer templates, but if you can’t find one, we can create a custom template for you! Add face-to-face video greetings and promos to animate your content without clutter! Just remember to maintain that balance of text, media and graphics…optimize for delivery and leave the glitz and glitter to the malls. That counts double for calls to action – make them pop, but keep it simple!
4. TARGETING WORKS: The personal touches are more important than ever around the holidays, but it’s not just about strengthening relationships. if you take the time to segment and/or target your subject lines, offers, messages and yes, your design, you could increase open rates by 20% and almost double your CTR!1 That means more Christmas ka-ching for you!!!
Remember, you don’t have to plan it all in one day, but don’t wait too long – the holiday season runs from mid-November through the end of December, so you need to start asap! Now that you’re up and running, we’ll help you with the next hurdle – crafting and testing your content – in upcoming posts, so stay tuned!
Hope you find these first few tips useful, but maybe you’re way ahead of us. Send your holiday campaign ideas and comments so we can all have a Holly Jolly Christmas!
1 MarketingSherpa “Email Marketing Benchmark Guide 2008″