We thought we’d provide a refresher to remind us all just how easy it is to actually implement a free GetResponse survey! What better way to find out what your customers are thinking, from product types, to pricing, even colors! And if you follow up on their feedback, they’ll respond more frequently to your offers, so it’s a win-win! Now let’s get started with your survey!
We’re going to assume that you’ve selected some important business issues you’d like to address in your survey, as per our last blog. To refresh, here are a few good areas to explore:
- Ask customers to review products they have purchased.
- Find out what new products and features they want.
- What price ranges are most attractive for which products.
- Ask what types of content they’d prefer to receive -and when.
- Ask them to evaluate 3-4 aspects of your newsletter, Web site, or demos.
- Add one open-ended question asking customers what you could improve.
It’s also important to select your topics carefully, because you can’t run surveys every week! For example, you may choose to go with the “content” question this time, which could touch upon readability, usefulness, relevance, even look and feel. This should help you improve engagement, increase retention, and sell more products, so you may want to use this topic at least once a year – especially if you only send out surveys every quarter or so. (We think every other month is good, but you know your audience best!). See what we mean?
Now, let’s get started! If it’s been awhile, creating and publishing your well-thought out and precisely targeted survey is a walk in the park with GetResponse! But remember, even though you can create multiple-page surveys in GetResponse, you’ll get more and better responses if you keep it short.
Now, we’ve collapsed the set up into 6 easy steps, but basically, all you’re doing is moving through the intuitive onscreen navigation. Don’t worry, you can’t get lost!
1. Go to Create Surveys in your dashboard.
2. Complete the survey fields e.g. title, description, logo and “Thank you” page.
3. Use the Custom Fields to add respondent data to profiles and contact list fields. This helps with targeting, personalization, and list segmentation, so we recommend highly!
4. Select the format for each question (check boxes for multiple answers, radio buttons for single responses, text blocks for open-ended, etc.), add any Notes to help respondents better understand the question, then just drag n’ drop into your template!
5. Save your survey and click on the link to see how it looks. . If you’re satisfied,, go to the Survey list and click Publish to launch your survey and start getting feedback from your customers. Now you can add the survey link to your latest campaign or newsletter using the Message Editor. Want to get it out to a larger online audience? Post it to your Social Media account pages, blogs, – anywhere you interact with customers online!
Don’t forget to tell everyone how and when you’ll be sharing the results (blog link). Speaking of results, you have so many ways to slice and dice the stats! Get Big Picture totals, charts and graphs in the General Summary, or drill down into individual responder attributes, geographic location, and more to help with segmentation. It’s totally up to you how you use it and when. That’s power!
Just imagine how much it wouldcost you to purchase this kind of research data! With GetReponse Free Online Surveys, you can research your market as often as you want – without spending a dime extra!