How to Set Up Google Analytics Goals to Track Email Signups by

If you want to find out what online marketing strategies are leading to the most mailing list subscribers on your website, then you MUST set up Google Analytics goals. If building your mailing list is a priority, then Google Analytics can tell you exactly what things are working when it comes to growing your mailing list. In this post, we’re going to show you the easy way to set up Google Analytics goals to track mailing list signups and what data you will receive.


Setting Up Google Analytics Goals

Fortunately, setting up a Google Analytics goal to track mailing list signups is easy. All you need is a page on your website that you direct new subscribers to after they submit an opt-in form on your website. Usually, this is a simple Thank You for Subscribing page, or a page that lets the subscriber know that they need to confirm their email address.

Once you have that URL handy, go to your website’s profile in Google Analytics and click on Admin in the menu bar. Then, under the Profile options for your website, click on Goals.




Next, you will click the Create a New Goal button and name your goal Mailing List (or similar). Select the Destination type and click Next Step.




Next, enter your destination URL. If it is http;//, then just enter /thank-you in the Equals to field.




When you click Create Goal, you’ll be set up and ready to go! Just give Google Analytics a few days (and a few signups) to start checking your data.


Determining Which Online Marketing Strategies Drive Subscribers

Once you’ve gotten some signups, you should be able to start determining where your visitors are coming from when they subscribe. To see if a particular online marketing strategy is resulting in subscribers, you will look under the Traffic Sources section.

For example, to find out which social networks are driving the most subscribers, look under Traffic Sources > Social Media > Conversions. In the Conversion dropdown, make sure that your Mailing List goal is selected – this will separate the data from other goals you may have set up.




To find out which keywords subscribers are typing into search before subscribing, look under Traffic Sources > Search > Organic. At the top under Explorer, click on Goal Set 1 (or the goal set your Mailing List goal was set up in).




To see what traffic sources as a whole send visitors who convert into subscribers, look under Traffic Sources > Sources > Referrals. At the top under Explorer, click on Goal Set 1 (or the goal set your Mailing List goal was set up in).




To see what content leads to the most conversions, look under Conversions > Goals > Reverse Funnel Path. Then select your Mailing List goal under the Goal Option dropdown at the top to separate it from your other goal data.




This will show up to three levels of steps your visitors take before they sign up to your mailing list. If you focus on driving subscribers from your blog, you will get to find out what blog topics lead to the most subscribers. Or, if you have multiple squeeze pages and giveaways, you will find out which one gets the most conversions.


Do you use Google Analytics goals to track mailing list subscribers? What traffic sources lead to the most sign ups? 

(For more details on GetResponse and Google Analytics integration, click here.)

  • Amazing guide to setup Email tracking in GA.

  • Awesome, thanks!

  • Thanks for your guideline !

  • Sara-Ruth Wolkiewicz

    Hello! Because you are using a double opt-in process, all you have to do is make sure all confirmed addresses fall into one campaign. Since those that go into that campaign must go through the double opt-in process, confirmed emails will essentially be well… Confirmed. If you keep it in one campaign you should be able to see the number of confirmed emails.
    If things might still be a bit blurry I highly recommend reaching out to our support team via there you can find an email/phone contact and you can live chat.