New Infographic: Best Day to Send Email 2013

Exactly one year after publishing our first “Best Time to Send Email” infographic, we bring you an extended update with exciting additional email data and benchmarks. Our goal was to identify the best tactics for sending emails and provide guideposts to help you deploy the best strategies for your brand.



We analyzed over 300 million messages to determine the top times for open and click through rates. We also analyzed autoresponder email sequences to measure client engagement over time.


Research goals

As a first step, we developed a series of questions to answer during our inquiry. Here’s a partial list:

  • What are the most useful email benchmarks?
  • What results can you expect from email marketing?
  • When is the best time for maximum customer engagement?
  • What is an average lifespan of an email message?
  • How can you automate email marketing for better results?

The answers revealed helpful information you can use immediately.


Infographic highlights

  • Our large dataset yielded these email benchmarks: Average Open Rate 18.58%, Average CTR 4.51%.
  • The business quarter with the most activity is Q4, with almost a third of the emails being sent during this time.
  • Tuesday is the most popular day for sending emails.
  • Tuesday emailings also have the highest Open Rate and CTR.
  • Most email Opens occur during the first hour after delivery; after 24 hours an email’s chance of being opened drops below 1%.
  • Automated emails have 24% higher Open Rate and 47% higher CTR.
  • Welcome messages and confirmation emails can reach an amazing 67% Open Rate and 33% CTR.
  • Autoresponder cycles with 2-10 messages have the best results, so optimizing the length of email cycles is an important factor driving customer engagement.


Best Day to Send Email


Your best source for data

The data-points in the infographic are guideposts. But remember that the best data you can get is your own metrics. So compare your specific results to our general findings.

And do let us know what times work best for you.

  • Ian Wright

    Thanks for this useful summary – I wonder if it’s possible to divide your results by industry? Something specific to travel would be even more useful to us.

  • KatarzynaPietka

    Hi Ian, thank you for your feedback. At the moment we’re preparing other handy resources for email marketers, but we can always consider industry-divided materials in the future. Stay tuned, hope you’ll enjoy our next post!

  • Ian Wright

    Thanks, Katarzyna :-)

  • KatarzynaPietka

    You’re welcome :)

  • Abdullah Ahmed

    Beautiful I think its better then to write a article and simply on blog info graphic is best visitor attract and read all
    The Academic Papers

  • 21wordstowin

    Wow, great information! We will definitely be sharing this with our followers!

  • KatarzynaPietka

    Hi 21wordstowin, I’m glad you like the infographic. Hope this helps planning your next campaigns :)

  • Steve Jones

    Great Infographis too say the lease, I will look at getting one created and adding to my blog. I would like to see if this drives extra traffic to my site. Thanks, Steve MBA Dissertations

  • jen

    when were these emails sent that the OR was 19.9?