As you all know, GetResponse is used by marketers all over the world. We deliver 5B emails every year, and the number’s climbing! We certainly have the volume, so we’ve been conducting all kinds of studies to learn more about how marketers use GetResponse and what kind of results they’re getting. Today we’re excited to reveal the results of our “2010 Email Marketing Trends Survey”.
We asked a survey group of over 200 SMB email marketers from a wide range of industries and countries to share their opinions regarding hot topics like video emails, social media integration, and the “war on inbox clutter”. We hope you find these stats interesting and useful as you continue to improve your email marketing campaigns.
Happily, it appears SMB marketers are becoming increasingly convinced of the benefits of video email, social media, and personalization or targeting. More than 80% of respondents plan to use video emails in 2010 and more 90 % plan to integrate social media into their email campaigns this year. Almost 64% of SMB marketers who use video emails claimed that it delivers significant increases in conversion rates. Compared to last year’s results, these increases represent a:
480 % Increase in Video Email Usage and 90 % Increase in Social Media Integration for 2010.
In general, the SMB email marketer’s toolkit is looking a lot more sophisticated and media-rich than at any time in recent history. That’s very gratifying to us. It tells us that GetResponse tools are user-friendly and affordable, even at the advanced level.
Here are a few highlights of the survey:
- Video email marketing: Over 50% of respondents stated that video emails can increase CTR. One of three marketers believes that video can enhance brand image and/or increase customer loyalty. Over 20% of marketers believe that video emails can also reduce support and training costs. Only 4.7% email marketers do not see any benefits from using video emails.
- Social media: A 113.2% increase in use of links to new messages on social media pages; a 109.1% increase in use of sign-up forms on Facebook, etc. fan pages; 88.8% will increase share options and 71.6% more will place “follow us” links in email messages.
- Personalization: 53.80% of SMB respondents said they intend to increase targeting and personalization in 2010; 52.40% will try to improve email title and subject line personalization.
- Behavioral targeting: Nearly 75% of marketers claim that behavioral targeting can result in significant or moderate increases in email marketing effectiveness. Only 2.8% did not consider behavioral targeting an effective practice.
Where do your results fit into the email marketing picture for 2010? Are you ahead of the curve? We hope so! Download the whole report from here to find out!