Social Media Integration Survey

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The results are in and we have some great feedback to share with you!

First of all, we have the obvious answer to which social media are we using for marketing with 67% of us using Twitter and Facebook. What was not so obvious was that 34% of us are using 3 or more social networks to spread their messages. That’s pretty impressive!

But you also told us that marketing on social media wasn’t exactly a walk in the park, with 27% saying that they found it difficult and only 22% claiming it was a simple process.
Now the primary reason for the survey was to see who was integrating social media with their email marketing and a whopping 94% of you said that you already do this, or plan to in the near future, a testament to your cleverness − and the theory that email and social media can augment each other. However, 44% of respondents said they’d really like to integrate the two but weren’t sure how.
Of the 21% of you that are up to speed and using social media integration as a key component of your online marketing, we were interested to see exactly what you were doing. Topping the list with 19% of the vote was including links to social media pages in your emails, but adding sign-up forms to your social media pages came in a close second at 17%.

BTW: Links are a great way to get started with social media integration for that 44% of you trying to figure out your approach. And we strongly support the growing trend of using sign-up forms, so those are 2 things you can do right away!

We now have some great feedback to help us develop techniques and data so you can integrate these two fast-moving marketing tools and start getting results. Stay tuned for updates.
Thanks again to all of you who participated. Your comments are extremely valuable and appreciated!
Watch this space for the next GetResponse survey.

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About Piotr Krupa

Piotr is Communication and Marketing Specialist for GetResponse. He takes care of all the MarCom for GetResponse, including interfacing with media contacts and communication via social media. He's also the author of numerous articles on email marketing for various industry sites and magazines.

  • http://www.phillonaraha.blogspot.com Phillo naraha

    Percentage of survey results with a realistic and rational.
    Not only in developed countries, but developing countries, people not only using the computer and the internet, but HP (phone) as an appropriate means of communication and quick. Facebook, Twitter, Online discussion forums, e-mail as a means of social media is powerful.
    Internet Business, MLM, even binis transactions, meetings, events and congratulations of family more effectively with these online social media.
    Failure in MLM online business and mainly depends on the individual.
    Sacrifices today to prepare the future better.
    Phillo Indonesia

  • http://www.youtube-marketing-advice.com Bert Gendron

    For the last three years I’ve been using social net working, especially Youtube, to increase my opt-in by 200%. Those who are slow on using the social networking media to sky-rocket their profit are really missing out on the money.

  • http://webmarketingmachine.com marcus

    I have found using twitter along with an optin form is a good way to help improve your opt in rates.

  • http://www.spanishluxuryproperty.com Robert Armstrong

    I have set up an internet based property website. Not a portal.

    Now I need to know how to get best advantage of the Social Media. Is there anyone out there that can point me in the right direction?

  • Piotr Krupa

    Dear Robert,
    Internet is full of tips about the advantages of integrating Social Media with Marketing tools. We can recommend you some interesting websites about Social Media where you can find some useful information (http://socialmediatoday.com/school, http://mashable.com/, http://www.socialmediaexaminer.com/, http://www.socialmedia.biz/) You can also find some information in one of the GetResponse blog post “Integrating Social Media with Email Marketing” ( http://blog.getresponse.com/integrating-social-media-with-email-marketing.html )

    GetResponse Team

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