• abernardin

    What a lovely graphic. Very dramatic numbers in there! Three questions:

    Does the CTR include clicks on the sharing icons, or only clicks to the content links in the email?

    When you say there’s a higher CTR, is that an A/B comparison on different versions of individual emails (with and without sharing), or is that the CTR of one organization’s emails (with sharing) vs another org’s (without sharing).

    If it’s the latter, how are you drawing a causal relationship between the CTR and the sharing?

    Finally, are there examples of what you mean by including sharing icons in an email? Are you facilitating people sharing links to actual articles linked to by the email, or sharing the contents of the email?

  • Karolina Kurcwald

    Thanks very much for the comment! And to answer your questions:

    The CTR does include the links on the sharing icons.

    This research is not based on an A/B comparison, so we’re dealing with completely different emails, some of them containing sharing icons, some of them not. That’s when we come to the third question and we admit that we’ve made a bit of a simplification in the title. We’re trying to show that marketers who include social sharing icons see higher CTRs (but there are more factors at stake, such as the fact that those marketers usually build stronger relationships with their subscribers and the sharing is part of how they do that. Sorry if the headline is a bit confusing – we didn’t intend it that way).

    As far as including the icons in the emails, we facilitate the sharing of actual content of the email – in GetResponse you simply drag and drop the desired icons to your email and they automatically include the link to the online version of the email that can later be shared. You can find more information on how this works here: http://blog.getresponse.com/join-us-in-the-social-sharing-revolution.html

    Let me know if you have any more questions!