“Mobile” and “responsive design” are buzz words I’m sure you all know. But there’s a reason for that – more and more people open their emails on smartphones and – even more important – more and more will delete them (even 42%*!) if they don’t display correctly. And yet, true responsive email design hasn’t been offered by any email marketing platform – until now (well, about a week from now).
The numbers are clear (although they vary from source to source):
41% of all emails are opened on a mobile device. (GetResponse study – August 2013)
34% consumers have made a purchase using their mobile phone. (IDC Financial Insights 2012)
Yet only 25% of marketers optimize their email for mobile devices. (Email Marketing Census 2013 – eConsultancy)
The numbers go on and on. The one indisputable fact is: people read emails on the go, wherever they are, and email marketers need to keep up. After all, you don’t want them deleting your emails, do you?
Well, don’t worry, we’ve got you covered. We’ve been working hard in past weeks to give you something no one else can give you — an easy way to make ALL your emails inside GetResponse look great on mobile phones. Automatically.
Seriously – you won’t have to do a thing (well, except create your newsletters just as you would normally). And we’ll turn them into responsive email designs just like that.
I’ll stop right here before I tell you everything. But believe me, this is going to be huge and I’m sure you’ll agree once you get your hands on the new feature.
More news coming, sooner than you think.
Stay tuned. Stay mobile!
*according to GetResponse study from August 2013