If your customers are located in different time zones, running time-sensitive promos can be a real pain. Imagine sending a daily deal newsletter to reach all subscribers at 7:00 AM local time.
In the past, you’d either schedule individual mailings for each different time zone or lose out on conversions, because the delivery time wouldn’t be perfectly adjusted for everybody. Why? Because your customers located in New York would receive the same email three hours earlier than your Southwestern customers!
But that was the past. Today, GetResponse has come up with a brand-new, futuristic solution. We proudly introduce Time Travel: a feature that makes even the DeLorean time machine look bush-league!
What is Time Travel?
Time Travel is a totally unique and powerful feature that takes lots of labor off your busy hands. By unique, I mean that you won’t find Time Travel at your “average email provider”.
The IT scientists behind GetResponse Email Marketing invented a feature that even Back to the Future’s Doc Brown wouldn’t be ashamed of.
Time Travel allows you to deliver your newsletters to recipients located in different time zones at the same local hour. In other words, you can now schedule an email promo to deploy at 8:00 AM local time and rest assured that subscribers in Canada, New Mexico or even Asia receive the same offer at 8:00 AM in their locations!
How does it work?
Time Travel does all the magic for you. It discreetly pins down the location of your subscribers based on their IP address and schedules the delivery of your email in full accordance with your preference and their local time.
The effect: on-time delivery with the click of one button and no more hassle with creating GEO-located segments of subscribers in different time zones!
3 reasons you NEED Time Travel
If you think Time Travel is a feature that’s applicable only for multi-billion dollar corporations running their operations from Tokyo to New York, let me give you 3 reasons why every small and mid-size business needs Time Travel in their toolkit.
1. Always stand out from inbox clutter
Whether you send out daily deals in the early AM or promote webinar registrations, you want to stand out from inbox clutter. The best way to do that is to deliver your offers at the hour subscribers open the emails most often (e.g. 7:00 AM local time).
Time Travel allows you to adjust that easily, so your Los Angeles customers won’t get their “7:00 AM” daily deals at 10:00 AM local time, just because you’re located in New York.
2. Drive more webinar participants
Over the last few months I’ve learned that running a successful webinar relies heavily on the promotion of the event. Email is a great channel for that, so make sure you deliver the registration links and reminders at the appropriate time—when your recipients open and read their emails.
You don’t want to lose out on your audience!
3. Juice up your email content.
Imagine how smart it’d be to open your newsletter with the following line:
I know it’s only 6:00 AM at your place, and I have zero intentions of waking you up. I just thought I’d reach out with my daily offer in the early morning, so you can take a glance at these super deals while you enjoy that morning cup of coffee!
The key to perfectly adjusting the content to the actual time of delivery is GetResponse Time Travel feature.
Now you can play around with your sales pitch in the email and show recipients that you have a personal connection with them and actually KNOW more about them than they thought.
And if you show them that you KNOW, they’ll soon understand that you CARE and they’ll start ordering more products from your website.
How do I start?
To use Time Travel, just try sending the newsletter via GetResponse Brand New Email Creator. In the final step of the process when you schedule the message, simply enable Time Travel, and you’ll see the proportion of recipients located in various time zones.
Time Travel: the real deal, not science-fiction.
Marty & Jennifer approved