Using Facebook Ads to Grow Your Mailing List

Recently, we have covered how to track your mailing list signups using Google Analytics as well as how to grow your B2B list using LinkedIn Ads. Now, let’s look at how any business – B2B or B2C – can use Facebook ads to increase mailing list subscribers.

 

 

Get Your Squeeze Page & UTM Parameters Set

As mentioned in the LinkedIn Ads post, the best way to capitalize on your advertising dollars to build a mailing list is by having a squeeze page (i.e., a page whose call to action is an opt-in form) with a great giveaway that interests your target audience. To track it in Google Analytics, use the URL Builder to append UTM parameters to your squeeze page URL like this.

http://kikolani.com/guest-blogging-ebook?utm_source=Facebook&utm_medium=Ads&utm_campaign=Guest+Blogging+Guide

Once that’s ready, you can start experimenting with two advertising options on Facebook to get exposure for your squeeze page and start building your mailing list.

 

The Two Types of Facebook Ads to Use

There are two ways you can advertise your squeeze page on Facebook. The first is by posting it to your Facebook page’s wall and then using the Boost Post option. This option is available for Facebook pages that have over 400 likes.

 

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When you choose to boost your post, you have two options. You can select to show the ad to people who like your page and their friends. You can also choose to target specific people throughout Facebook, regardless of their connection to your page. The targeting options are for location, age, gender, and language.

The budget range for each of these Boost Post Promotions vary based on your current number of fans, but the option to target people gives you the option to choose a higher budget and even more exposure.

The second Facebook Ad type can be created using the traditional Create Ad interface. Here, you can enter the URL of your squeeze page (plus UTM parameters) as the destination. From there, the first thing you will do is customize your ad’s title, description, and image. Also make sure that your image is less than 20% text as it might cause the Facebook Ads team to not approve your ad.

 

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Next, you will associate your ad with your Facebook to get your ad positioned in the newsfeed and see how your ad looks in both the Newsfeed and right column of Facebook.

 

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Next, you’ll define the target audience for your ad. This will include basic demographics along with interests. You will see the target audience size change each time you change a targeting options.

 

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In regards to your budgeting, you will want Facebook to optimize for clicks instead of impressions, as the main goal is to get mailing list subscribers, not exposure. Thus, if people don’t click on the links, they won’t subscribe.

 

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Once specified your budget and set up your payment method, you’ll be all set!

 

Tracking Your Results

Throughout and at the end of your Facebook Ads campaign, you can track your progress a number of ways. First, if you use the Boost Post option, you can go to the post on your wall and see the overall reach of your ad. By clicking on the number, you can see the breakdown between organic and paid traffic.

 

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Next, you can visit your Facebook Page Insights to see the metrics on the post you promoted. Using the dropdown, you can look at engagement rate, number of times the post was hidden or marked as spam, or specific breakdown between likes and shares.

 

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You can also go to your Facebook Ads manager to see analytics about all Facebook Ad types.

 

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Last, but not least, you can also use your own Google Analytics to see if traffic from your ad has converted into subscribers. If you used UTM parameters, you can go to Traffic Sources > Sources > Campaigns, click on the campaign name you gave your ad, and click on Goal Set 1 at the top of the explorer window to see if your ads led to conversions.

 

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Otherwise, you can simply look at your incoming Facebook traffic in relation to your Google Analytics goals by going to Traffic Sources > Social > Conversions.

 

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Have you used Facebook ads to grow your mailing list? What were your results?

  • http://www.musicradiocreative.com/ Mike Russell

    Great tips. I have something like this setup myself with Facebook Ads and GetResponse. Another super cool thing you can do, when designing the web form for your squeeze page, is enable “Subscription via Facebook” under settings. This gives a pre-populated opt in form using the Facebook visitor’s name and email address so all they need to do is click “Register” to get on your email list.

    I love the work you guys do at GetResponse!

  • Cory Lintern

    I signed up for Aweber and was having trouble figuring it out. I accidentally sent an unfinished newsletter to an important email list, because I couldn’t tell what it was asking me to do. Anyway, I looked at GetResponse and it was exactly what i was looking for. I cancelled my Aweber account and signed up with You guys. Tks for making it simple.

  • Karolina Kurcwald

    Hi Cory, Thanks very much for your comment! Welcome aboard! Let us know if there’s anything we can help you with – and have fun with GetResponse :)

  • Karolina Kurcwald

    Thanks Mike!

  • kelvin miller

    Great blog. For sure, email lists using Facebook adds i think is a best way to build e-mail lists to get exiting offers

  • http://zeeblu.com/ Chad Ratliffe

    For the new business Facebook marketing Santa Barbarais very useful because in now a day’s Facebook is huge and millions use it every day.

  • john mcode

    Informative blog, really facebook ads plays crucial role in building
    email lists.

  • KatarzynaPietka

    Thank you, John! ^KP

  • http://www.freeidealhacks.com/ piciulupte

    Very nice topic I read all and this answer of my questions