Using Social Media to Supercharge Your Email Marketing

The world has become a smaller place, with technology connecting everyone around the world. Businesses are flocking to email marketing as an inexpensive (and highly profitable) way to reach outside their geographical area with product offers. So how can you stand out in the crowd? It’s easier than you think. Social media has become a must-have for email marketers.

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A trend that’s too big to ignore

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Forbes’s latest study shows that the 78% of businesses that use social media outsell those who do not. It’s a grave mistake NOT to use social media. With social media sites like Facebook, Twitter, and Pinterest to name a few, it’s never been easier or less expensive to get the word out about your campaign. And with the number of Twitter users at around 500 million, that’s a huge market to branch out to.

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The power of #hashtags

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Hashtags enable you to reach out and network with potential new customers and subscribers. Create your own hashtag or jump on a popular hashtag bandwagon to increase the traffic to your campaign. Another way to attract more subscribers is to include your hashtag slogan on your landing page. It gets people to interact with your campaign and spreads the word on social media.

 

Hashtag.

And not just on Twitter. Facebook has also integrated hashtags with their system. Now hashtags can attract people to your Facebook fan page, where you can lead them to your email marketing campaign.

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Another big plus — free advertising

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Traditional ads can cost anywhere from $200 for a simple newspaper ad to hundreds of thousands of dollars for a 30-second TV commercial. On average, Facebook users spend around 7 hours a month on the site. It has become a medium for free advertising, saving you all kinds of money while still getting the word out about your campaign.

.Social Media

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Think of social media as a web of people who can be potential subscribers. You tell two friends, who in turn tell two of their friends in the blink of an eye, thanks to the internet and social media.

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Tapping niche markets

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Of course Facebook and Twitter are well known, with millions of users. But social media sites where most people don’t advertise can put you one step ahead of your competitors. A website like Reddit.com, a forum that has been gaining more and more popularity, might be the right niche for getting the word out.

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It’s all about knowing who uses the social media site and what they’re looking for — knowledge that is key to campaign success.

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The online social revolution

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For all of these reasons, GetResponse has made a commitment to support our users as they explore the opportunities of social media trends. GetResponse gives you the ability to connect to these social media hubs and integrate with your Facebook Fan pages as well as your Twitter account.

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Social sharing buttons

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And by adding social media buttons to your messages, you enable anyone who clicks them to post your message to their wall, creating new networking connections and increasing traffic to your campaign.

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So if you haven’t integrated social media with email marketing, you’ve got some work ahead of you. But it could be the most profitable work you ever do.

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  • http://zeeblu.com/ Chad Ratliffe

    Thanks for such a nice tips…These tips are very useful, Social
    networking is much more important for your business and the importance of
    targeting local customers can be huge.

  • Michael Bian

    Maybe by using the same visual style in all the social media is important. Agreed .. Hashtags enable you to reach out and network with potential new customers and subscribers.
    Thanks for the information !

  • alexandria scott

    Your insights regarding online marketing and blog posting are very relevant and helpful to us. Your tips on how to make blogs more appealing and realistic are very timely. Your online strategies are what every online marketers need to keep going in this online journey. Surely, you’ve given us a very knowledgeable and practical thought. We will surely apply all our learnings from your blog and continue to share your passion!. Have a wonderful day!

  • KatarzynaPietka

    Hi Alexandria, thank you so much for your kind words! Stay tuned for more handy tips in next posts :)