Webinar Recording: Email Marketing Myth Busters

This Wednesday we had a great deal of fun busting some common email marketing myths during a webinar hosted by DJ Waldow and Jim Ducharme. Thanks to everyone who attended! If you couldn’t join us or wouldn’t mind a replay, here’s a recording for you.

 
 
DJ Waldow, the Founder & CEO of Waldow Social and Jim Ducharme, GetResponse Community Director decided to bust a few of the common email marketing myths that some still think to be true. Some of these were (in order of appearance):

 

  • Never use the word FREE in a subject line
  • All email subject lines should be between 35 and 50 characters
  • Hiding the unsubscribe link will keep people from opting out
  • The bigger the list the better
  • Stuff as many offers into each email as you can

 
 

They also answered a bunch of great questions that the participants asked on the chat. To find out the answers, press play!

 




 
 

What kind of email marketing myths have you busted?

  • HS

    Hi
    These are great but a transcript would be excellent as I dont have a whole spare hour in the day.
    Thanks
    Harley

  • Karolina Kurcwald

    Hi Harley, thanks for the comment – that would’ve been one long transcript! Of course we’ll consider this for the next webinars – we agree a transcript is helpful.

    The main body of this particular webinar is around a half of the whole recording – the second half is Q&A (there was a really interesting discussion). Hope you find the time after all – some great knowledge there.

  • Calvin

    I don’t need email marketing myth busting; I need emailer marketing
    unsubscription busting. I continue to receive emails from one of your
    customers and can’t seem to unsubscribe from their list. Is the unsubscribe function not working? Can you help?

  • Jim_Ducharme

    Hi Calvin,

    The unsubscribe function definitely works. It’s hard to help you here and I’d like to get you connected to our support team so we can take care of this for you. We’ll follow up with the sender if they are one of our customers and correct any issues with them. You can contact support easily via: http://support.GetResponse.com.

    Regards,
    jim

  • Calvin

    Hi Jim,

    Agreed that this is not the best forum. Thanks for the re-direct. I’ll submit my issue into the queue and with the luck this will get resolved.

    Thanks!

  • Jim_Ducharme

    Hi Calvin,

    No worries! I undersand. If you need anything, you can always get me on Twitter: @hugeheadca or @GetResponse. Happy to help!

    Regards,
    jim